Press Release Writing Guidelines

Headline Format

A headline should be no more than eighteen words; concise, precise headlines work better.
The press release’s headline should appropriately summarize its contents.
The issuer’s entity ought to be mentioned in the headline.
The headline needs to be newsworthy—that is, timely and significant enough to be announced.
Initial caps should be used when writing headlines (e.g., This Is A Sample Of Your Headline).
Do not use an exclamation mark in the headline and summary, as it is mostly used in advertisements.
Headline and summary should not contain question(s) or exclamation(s).
Do not use special characters such as ™ or © and symbols in the headline. Symbols run the risk of being omitted by some of our media partners.
Headlines with active verbs and subjects will be more enticing.

Press Release Body Guidelines:

Optimal Length: Maintain a length between 300 to 800 words for an effective press release.
Impersonal Tone: Use an impartial and official tone; avoid casual first-person language (I, we, you, etc.).
Visuals: Attach one image per release (max 200KB, jpg, png, or gif).
Legitimate News: Focus on genuine news, announcing something new and timely.
Announcement Style: Present information as an announcement; refrain from advertising or selling.
Entity Focus: Concentrate on the issuing entity; avoid discussing other entities unless authorized.
Video Integration: Embed videos correctly within the release.
Avoid Questions: Structure the release as an announcement; avoid posing questions.
Appropriate Lettering: Use uppercase and lowercase appropriately.
Markup Restrictions: Do not insert JavaScript or other markup languages; only links are acceptable.
Proper Formatting: Ensure correct formatting, with appropriately spaced paragraphs and lines.
Formatting Integrity: Avoid unnecessary double spacing, use proper punctuation, and eliminate unnecessary line breaks.
Quotations: Include quotes that are genuinely attributable to someone.
Limited Anchor Links: Restrict press release anchor links to a maximum of 3.
Avoid SPAM Words: Steer clear of SPAM-related words to prevent filtering by spam filters.
Contact Information: Include available contact details, date, and location in provided fields.
Email Addresses: Do not include email addresses within the body of the release.
City Inclusion: Specify the city of origin, typically the location of the company’s headquarters.
Grammar and Spelling: Ensure minimal grammatical and spelling errors in the content.
No Markup Languages: Exclude markup languages like <ul> and <li> (numbered or bulleted lists) as they are generally not accepted by most media outlets.

ElitesNet Newswire Guidelines:

Political Neutrality: We do not accept press releases with strong political opinions or views.
Excluded Topics: Avoid topics related to elections, government entities (boards, agencies, ministries, policies, administrations, offices, departments, etc.).
Civil News Exclusion: Press releases reporting on or related to civil news are not accepted.

Content with radical religious views and elements

Religious Neutrality: We do not accept press releases with strong religious opinions or views.
Excluded Intent: Avoid releases containing an apparent and strong intent to promote a particular religion.

Content with opinionated or hateful views and elements

Hateful Elements Exclusion: We do not accept releases containing hateful elements or with the intent to incite hate or exact revenge. This also includes releases that contain profane language.
Opinions Exclusion: We do not accept releases that contain only opinions or are mostly comprised of opinions.

Content related to legal cases or lawsuits

We do not accept releases related to any legal cases or lawsuits, especially if presented on a commentary basis.

Content with illegal or controversial/debated topics

Firearms, Armory, and Weaponry: We do not accept releases promoting or related to firearms, armory, and weaponry.
Adult Content: We do not accept releases promoting or related to prostitution, escorts, sex toys, porn, or any sexual services or products.
Device Manipulation: We do not accept releases promoting or related to unofficial device unlocking, jailbreaking, device rooting, and similar topics.
Software Piracy: We do not accept releases promoting or related to unofficial or pirated software, APK, cracks, licenses, and similar topics.
Alcoholic Drinks: We do not accept releases promoting or related to alcoholic drinks.
Tobacco and Vaping: We do not accept releases promoting or related to tobacco, e-cigs, vapes, and related topics.
Controversial AI Solutions: We do not accept releases promoting or related to deep fake or other similarly controversial AI solutions.

Please note that this is not an exhaustive list.

Content related to psychoactive drugs, cannabis, or marijuana

We do not accept releases promoting or related to psychoactive or euphoric drugs such as THC, Marijuana, and Kratom.

Content related to making money online, loans, and trading products/services

Online Money-Making Schemes: We do not accept releases associated with making money online or quick money schemes.
Excessive Loan Promotion: We do not accept releases that excessively promote mortgage, payday, cash, or short-term or long-term loan services.
Excessive Trading Promotion: We do not accept releases that excessively promote trading software, platforms, or similar tools and services.

Content related to the stock market, market rumors, or stock commentary

Stock Market Commentary: We do not accept releases that comment on the stock market or a particular public company. This includes tips, analysis, speculations, and other forms of commentaries.
Rumors and Unverifiable Claims: We do not accept releases that are mainly rumors or contain unverifiable bogus claims.
Unauthorized Stock Ticker Symbols: We do not accept releases containing unauthorized stock ticker symbols.

Content related to betting or gambling

ElitesNet Newswire does not accept releases associated with gambling or betting.

Content with excessive promotional elements or inherently non-news

Excessively Promotional Releases: We do not accept excessively promotional releases.
Inherently Non-news Format: We do not accept releases that are inherently non-news or not written in a news release format.

Content related to health products, treatments, and body modifications

Alternative Weight Loss Products: We do not accept content about alternative weight loss products such as green coffee, raspberry ketones, HCG, Kratom, and Garcinia Cambogia.
Affiliate Promotion of Health Supplements: We do not accept releases that are affiliate promotions of health supplements.
Body Modification Procedures: We do not accept releases about body modification procedures.

Content with mystical or pseudoscience elements

We do not accept releases that promote mystical products or services related to psychic reading, tarot reading, astral projection, and other related practices.

Content related to sexual and love life

Escort Services and Explicit Content: We do not accept releases that promote or link to escort services, explicit content, products, services, or sexual enhancement products intended for mature audiences.
Dating and Relationship Products: We do not accept releases that promote dating and relationship products.

Monetary-Driven Content: We do not accept blockchain-related press releases that are excessively monetary-driven or contain monetary-driven keywords or elements such as ROI, token reward, lottery, play-to-earn, make money, earn cryptocurrency, earn a dividend, and earn airdrop (not an exclusive list).
Piggybacking on Other Assets: We do not accept blockchain-related press releases that have the main purpose of piggybacking on another Crypto or NFT assets, such as comparisons with other projects.
Opinion or Speculation: We do not accept blockchain-related press releases that only contain opinions or speculations.
Coin or Scam Recovery Services: We do not accept blockchain-related press releases that promise or promote coin or scam recovery services.

Unauthorized Stock Ticker Symbols: We do not accept releases containing unauthorized stock ticker symbols.
Publicly Listed Company Focus: We do not accept releases commenting on or focusing on a publicly listed company unless sent by the said company itself.

Content with malicious or inauthentic piggybacking intent.

We do not accept content that is created with the purpose of piggybacking on other notable names or brands.

Content written primarily in non-English.

ElitesNet Newswire generally does not accept non-English press releases.

*Disclaimer: At any circumstances, the ElitesNet team reserve the right at all times and without previous notification to approve, disapprove or remove parts or all the published/submitted documents as long as it is inappropriate to be published.